About Manic Panic® Hair Color

Beginning in 1977, our vivid rainbow colors dyes were one of the first products to be sold at the bespoke boutique on St. Mark’s Place.

In the 90s, due to heightened demand, distribution of our products expanded tremendously. Since that time, Manic Panic® has worked continuously to make sure our formula remains the best on the market by listening to customer feedback and staying ahead of the trends by starting them!

In 2005, Manic Panic® introduced our Amplified formula for our Dye Hards that were looking for an even longer lasting formula. Manic Panic® can guarantee that our products are the best on the market as the dyes continue to be tested and quality-controlled by in-house staff – which includes Tish and Snooky to this day! Manic Panic® guarantees all of our ingredients and all our supplier's ingredients are both Vegan & Cruelty-Free, as accredited by PETA®! Tested On Celebrities, Not Animals® is our motto!

Often imitated, but never duplicated because Manic Panic isn’t just a brand, it’s a lifestyle! As Tish and Snooky always say, we don’t just sell it, we live it!

• Jared Leto began dyeing his hair with our ‘Red Passion’ Classic Crème and posting pics on his booming social media channels as early as 2010, and later appeared in Vogue in Manic Panic. When his role as the Joker came about for 2016’s Suicide Squad, Jared’s team came straight to us for his signature green as well as for Margot Robbie’s blue and pink pigtails as Harley Quinn!
• Jake Gyllenhaal recently told W he wouldn’t have pursued acting had Manic Panic not “gone to his head” when he was younger.
• Both Kim Kardashian and her sister Kylie Jenner have graced countless tabloids this year, both in our Cotton Candy and Hot Hot Pink Classic Crème formula creating a worldwide trend overnight.